Ms. Deb Harmon, MBA.
Project Manager
Identity Theft
Property Product Office.
Nationwide Financial Services (NYSE:NFS)
SecurityStockWatch.com:
Thanks for joining us today, Deb. Please give our audience an
overview of your background and your role at Nationwide.
Deb Harmon: I’ve worked for Nationwide almost 21 years. My
career background is quite diverse, but the most rewarding and
challenging opportunities have focused on project management in which new
products are introduced into the marketplace. While in this role, I have
supported various initiatives aimed at returning the homeowners line to
profitability. Most recently, I helped develop and implement the identity
theft endorsement, which is available to homeowners, tenant, and
condominium policyholders. My extensive project management experience has
been invaluable in achieving record speed-to-market success with this
product. Due to the overwhelming success of this product, a $99
standalone policy was launched first quarter 2006.
SecurityStockWatch.com: Nationwide recently announced that it has
expanded the availability of its’ ID Theft Protection coverage. We
understand that this coverage was initially available as an endorsement
on homeowner policies and now it’s available as a standalone product.
Is there any data or study you can share with us regarding how the
popularity of this product has grown?
Deb Harmon: Almost every day brings the emergence of a story about
a security breach, a new ID theft scam, or tips to prevent becoming a
victim. Due to the success of our $45 endorsement, the next logical step
was to offer a true standalone policy which can be purchased by anyone,
regardless if you’re a Nationwide policyholder or not. The sales of our
endorsements have been closely monitored and exceeded initial
expectations. The product is was a success because:
- It was launched at the right time.
- The public has educated itself and has been proactive in purchasing
this coverage.
- Agents recognized the importance of this product
- It is competitively priced, provides more coverage, and includes a
comprehensive identity restoration service.
Later this year another valuable enhancement will be added to our
coverage at no extra charge. This service will continue to distinguish
Nationwide’s products in the identity theft market arena.
SecurityStockWatch.com: What are the main benefits and features of
this ID Theft Policy and what does it cost?
Deb Harmon: Nationwide has introduced two ID theft products that
are competitively priced in the marketplace; our offering includes
insurance plus a restoration service that goes far beyond what is
available from our competitors. Our endorsement can be added to a
homeowners, tenant, or condominium policy for $45 annually. The
standalone policy can be purchased by anyone for $99 annually.
Nationwide’s ID Theft coverage is a bargain. On its own, ID Theft
Assist recovery and restoration service costs $150 a year, per household.
Due to our association with ID Theft Assist, we are able to provide our
policyholders access to a superior ID theft restoration service together
with our insurance coverage. Due to this partnership, Nationwide
policyholders have access to a superior ID theft restoration service,
plus the insurance coverage.
Both the endorsement and the standalone include the same coverage:
1. Insurance coverage that caps at $25,000 with no deductible. This
covers:
- Lost income (maximum $250 a day; total of $5,000).
- Attorney fees.
- Costs of executing affidavits
- Costs of certified mail and long-distance phone calls
- Loan reapplication fees
2. The service recovery component of our product quickly addresses the
steps necessary to restore a customer’s identity. Nationwide has
partnered with ID Theft Assist to offer best-in-class ID theft recovery
protection. If a customer becomes the victim of ID theft, an experienced
advocate works on their behalf to restore their identity. With our
coverage it’s not necessary to pay additional fees, purchase kits, or
be told what to do. The burden of recovery is removed from the victim and
handled by experts in the field. Some of the services offered include:
- 24/7 call-center that captures all necessary information and offers
a live person to speak with at any time.
- Real-time technology, including direct on-line access to TransUnion.
- Provides the FTC’s uniform ID theft affidavit, answers any
questions with regards to completing and submitting the affidavit to
the proper authorities, credit bureaus, and creditors.
- Obtains list of creditors to be contacted: contacts them with
separate itemized fraudulent account statements for each fraudulent
occurrence. Assist the customer with itemizing.
- Notifies the three major credit-reporting agencies of the ID theft;
puts a fraud alert on their credit reports.
- Assists the customer with replacing driver’s license, passport,
Social Security card, and any other identifying documentation.
- Translates whenever necessary in the event the caller is overseas
and needs help communicating with the local police in order to file a
report.
- Provides emergency cash advance to customers when theft occurs away
from home (must be secured with a credit card).
- Arrange access, when needed, for up to three in-person sessions with
a professional in our national network of Behavioral Specialists to
help the Covered Member deal with the emotional trauma of Identity
Theft.
SecurityStockWatch.com: It seems to be front page news on a
regular basis… personal data for tens of thousands of consumers getting
“lost” or stolen from a major financial institution. Is the problem
getting better or getting worse? Are government mandates to secure data
at financial institutions and in healthcare environments helping?
Deb Harmon: There are many reasons why data spills or theft are
common today. First, organized -- as well as unorganized -- crime has
targeted business' customer and associate data, because there is a
vigorous and active international market for this type of information.
There are also many state and federal laws, including the
Gramm-Leach-Bliley Act, HIPAA, FACTA, that require companies to safeguard
customer data, as well as 23 state laws and several federal banking
regulations requiring customer notification in the event of a data
privacy breach. The later set of laws have resulted in over-notification
in some respect, because many of the most public events are process or
operational errors -- mismailing and lost tapes -- rather than
intentional criminal acts.
In a bizarre twist, the government security mandates have also resulted
in an escalating battle between the bad guys and the good guys, as the
former create ever more innovative ways to stealing data and the later
react to counter these threats.
SecurityStockWatch.com: “Phishing” threats are becoming more
prevalent and sophisticated yet many end-users do not understand how a
“Phishing” attack may lead directly to Identity Theft. Please give us
an overview of this type of threat and what people can do to protect
themselves?
Deb Harmon: “Phishing” involves inquiries about your personal
information (SSN, passwords, account numbers, etc). Typically, this is
encountered on-line using a phoney e-mail or luring customers to a
look-alike site, but it can happen over the phone as well. There are a
variety of ways to avoid the “phishing” trap. I recommend the
following steps:
- Never open e-mails if you don’t recognize the name of the sender.
- Never provide sensitive information in an email you have not
initiated. If you do receive a suspicious email, contact your credit
card company or bank directly.
- Do not respond to these emails. Reputable companies do not send
notes asking for information to be verified.
- By no means provide any personal or sensitive information to someone
that
has initiated a call. Many scams exist to retrieve personal
information; one of the latest ones I have heard about involves
failure to appear for jury duty.
- Be alert and sensitive. If things seem too good to be true, it
probably is.
SecurityStockWatch.com: Nationwide.com
offers a number of resources for the protection of consumers. How about
an overview of these resources for our audience.
Deb Harmon: Currently, www.nationwide.com
offers two On Your Side® stories to educate consumers and protect
customers. One story focuses one a “phishing” scam where callers are
being advised their bank accounts have been compromised and posted on the
internet. The scammer requests your personal information to “verify”
your account information. This type of scam and other variations have
surfaced in Alabama, Illinois, Indiana, Michigan, Ohio, Texas and
Wisconsin.
Another article centers around our ID theft protection (what it covers),
and the steps you can take to prevent becoming a victim.
SecurityStockWatch.com: Thank you very much for your time today,
Deb. Is there any other subject you would like to talk about?
Deb Harmon: I encourage your readers to visit www.nationwide.com.
A comprehensive list of ways to reduce your chances of becoming an
identity theft victim are located on our site.
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