In The Boardroom With...
Mr. Robert Sawyer
President & CEO
AMAG Technology, Inc.
SecurityStockWatch.com: Thank you for joining us today,
Robert, and congratulations on the branding you have achieved with AMAG.
Few companies can boast of a 40 year track record, with over 30,000 systems
installed in over 110 countries. Please tell us about your background
and a brief company history.
Robert Sawyer: Thank you Martin. I have been President
and CEO of AMAG Technology, Inc. since 1995, however I've been with the
company for over 30 years. I started out as the Controller when the company
was known as American Magnetics. I graduated from Colorado College in
1970 where I majored in Economics. AMAG Technology is part of G4S Technology,
a leading manufacturer of scalable, integrated security management systems
headquartered in Tewkesbury, Gloucestershire, England.
SecurityStockWatch.com: Let's turn to AMAG products and
solutions - please give us an overview of the
AMAG product line.
Robert Sawyer: AMAG's Symmetry Security Management
System provides a powerful integrated solution for organizations requiring
automated security. Solutions are available for facilities of any size
- from small offices requiring just a few card readers or cameras to large
corporations or high security facilities spread over multiple sites and
countries. In addition to our Symmetry access control software and intelligent
controllers, we offer Symmetry Video Management with Visualizer Encoders
and Symmetry Intrusion Detection to provide our customers with a total
solution. We are also getting ready to launch our own network camera line,
truly making AMAG a one stop shop for a total security solution. In addition,
we integrate with best-in-breed technology partners in the industry to
offer in-demand solutions to our customers.
SecurityStockWatch.com: We understand that AMAG has provided
virtually every industry
Oil & Petrochemical,
just to name a few. What are your key target markets and what
are the market drivers for AMAG solutions in these challenging economic
Robert Sawyer: The past few years we've had tremendous
success in healthcare and mid-sized airports, along with utilities. Symmetry
meets special requirements imposed in each of those markets, making it
a good choice. For example, Symmetry meets the NERC requirements needed
by utilities, and helps healthcare officials with their HIPAA requirements.
Our solution performs well in the education market as well. Symmetry's
feature set works well with a school districts overall security plan,
which includes many parts. One part is access control. Symmetry controls
access throughout a building or campus and can instantly lock or unlock
doors at the touch of a button. In certain situations, this quick response
could save critical minutes and therefore lives.
SecurityStockWatch.com: The recent tragedy in Newtown,
CT has highlighted the need for more security in K-12 schools. Please
tell us about the solutions AMAG delivers to the education market.
I was so sad and shocked to hear the news about Sandy Hook Elementary
school. Protecting a school environment is a huge undertaking that involves
many components to be successful. From detailed crisis management plans,
a threat and vulnerability analysis, an active, trained and involved staff,
video cameras and communication between school district staff and the
local police force or police liaison if a school has one. AMAG's Symmetry
System provides one component in this comprehensive list of items needed
to successfully secure a school. We provide the technology to lock doors.
Symmetry controls access throughout the day and can change the level of
security based on the time of day, a special event such as a snow day
or holiday, or an immediate threat. In emergency situations, AMAG's Threat
Level Manager allows users to put a whole school on lock down with the
click of a mouse. Symmetry's remote monitoring feature allows the police
or outside staff to watch what is happening inside the school. This information
can help authorities make quick decisions and interact with staff inside.
On a calmer note, Symmetry provides an identity management and visitor
management solution that properly identifies who is who walking around
the school so everyone is aware of who each other is and why they are
in the building. This is good for parent volunteers, contractors and delivery
drivers who are not in the building every day.
SecurityStockWatch.com: We read with great interest about
extensive Government experience.
"More than 15 years of experience
working closely with numerous Government departments and agencies has proven
AMAG an expert in working with the US Government. AMAG has been a trusted
government partner for years, from early development of the Navy's MARC
Program to ground breaking smart card readers capable of reading PIV II
cards required by FIPS 201. We've been involved since the beginning and
understand the stringent directives and standards initiated by the government.
Our Government Systems Group is actively involved in several smart card,
government and security groups that influence Government standards decision
makers. Our experts communicate the critical knowledge revealed early on
with our Symmetry Development Team to manufacture security solutions that
are poised to meet tomorrow's requirements. AMAG performs its due diligence
to ensure your security solution will be effective for years to come.
AMAG is the government expert.
Robert Sawyer: I am extremely proud of the government
work AMAG has done and as stated, it started in the 1990's with the Navy's
MARC program. We offer our own line of government products, starting with
the Symmetry Homeland Security Management System. Symmetry Homeland is
a physical access control system (PACS) designed to provide powerful integrated
access control and security management solutions for those users that
need to comply with Federal regulations such as FIPS 201, FIPS 197, SP800-116,
M-11-11 and HSPD-12 in support of smart card programs such as PIV, CAC,
TWIC and FRAC. Symmetry Homeland also supports non-PIV visitors through
included visitor management, badging, and optional DESFire card encoding.
AMAG proudly secures several government agencies, national critical infrastructure
and military operations including the Department of Homeland Security,
Hoover Dam, and various Department of Defense installations. We have an
office in the DC area staffed with our Government Systems Group. The office
houses a state of the art training center where area resellers can get
trained on Symmetry Homeland. Federal end users can visit our Technology
Center and participate in an interactive demonstration of the products.
We are committed to the government market and proud of the work we've
SecurityStockWatch.com: Care to elaborate on 1 or 2
success stories in the government space?
Robert Sawyer: AMAG's Symmetry Homeland SMS was chosen
by SPAWAR Systems Center Charleston as the next generation of access control
and security management systems equipment for the Marine Corps Electronic
Security System (MCESS) program. To date, 30-plus systems have been deployed
at Marine Corps installations worldwide. All existing MCESS equipment
will eventually transition to Symmetry.
Automated Installation Entry or AIE is a Symmetry-based electronic entry
control system that integrates with authoritative DoD databases that enables
security personnel to positively identify authorized individuals and to
vet personnel requesting access to Army installations as required by HSPD-12.
The system has been deployed at 15 Army installations within the Continental
US to date and will be deployed at as many as 35 more over the next four
SecurityStockWatch.com: And, what about integrating
security management systems with high rise elevator systems? Please tell
us about the solutions AMAG has delivered to ThyssenKrupp, Otis, and Schindler.
Robert Sawyer: AMAG's Symmetry Security Management System
integrates with four of the six major elevator companies. High rise building
owners tend to choose their elevator system prior to their security management
system. To make things easy for the building owners, we went ahead and
developed integrations to the major elevator companies. When it comes
time for a building owner to choose their security management system,
they will see that AMAG's Symmetry already integrates. This is convenient,
and saves time and money for them. The integration is done, and they are
more likely to choose a security system that integrates with their elevator
of choice. By completing the integrations ahead of time, AMAG has an advantage.
If a building owner chooses a security system that doesn't integrate,
they will have to pay for that integration themselves, and wait approximately
four months for the integration to be completed.
SecurityStockWatch.com: What special services and support
does AMAG offer its resellers and end users?
Robert Sawyer: AMAG Technology's philosophy is to provide
Exceptional Customer Service in all circumstances, whether it's to the
reseller, end user, or amongst our internal staff. In adopting that philosophy,
we created our Professional Services department. When a customer invests
in a Symmetry system, they invest in our company, and in turn our company
works to provide the best service, support and product to them. Our Professional
Services group is available to assist with any special services needed.
Whether a customer needs to leverage their security system to its fullest
potential, a reseller needs assistance in planning a large system deployment,
or a complete Symmetry lifecycle program is needed, AMAG's Professional
Services group is committed to customer satisfaction and support.
SecurityStockWatch.com: Thanks again for joining us today,