In The Boardroom With...
Mr. Mike Taylor
Vice President of Americas Marketing
Honeywell Building Solutions
Thank you for joining us today, Mike. Please give us an overview of your
background and your role at Honeywell Building Solutions.
Mike Taylor: Thanks for having me. I currently serve as vice president
of Americas marketing for Honeywell Building Solutions, a business unit
of Honeywell that installs and services systems that keep facilities safe,
secure, comfortable and energy efficient.
In this role, I am responsible for overall strategy, marketing, product
management and training in North and South America. I’ve been with
Honeywell for more than 25 years, and have held a variety of sales, marketing
and general management positions.
SecurityStockWatch.com: Congratulations on the recent announcement regarding
the selection of Honeywell Instant Alert® for Schools by the Lamar
School District in Texas. Please give us an overview of the Instant Alert
Mike Taylor: Instant Alert is a Web-based notification service that gives
administrators a way to send clear, consistent messages to thousands of
families within minutes via phone, cell phone, pager, e-mail and PDA.
Schools can use the service to update parents on both critical and everyday
issues, including emergencies, bus delays, event cancellations and even
report cards. Compared to the time- and resource-intensive phone trees
and flyers many districts use to deliver information, Instant Alert can
send 100,000 30-second phone calls in 15 minutes and more than 6,000 text
messages per minute.
To use Instant Alert, a designated school representative initiates a
message through a secure Web site or by phone. The message is instantly
relayed to all contact points provided by parents or guardians. Parents
can update their contact information online and specify how they want
to be reached — e.g., e-mail for a routine message, and e-mail and
cell phone for emergency communications. In addition, Instant Alert allows
schools to develop an unlimited number of subgroups, including sports
teams, clubs, parent organizations and grade levels, and send customized
messages to these groups.
Teachers and administrators also can send alerts to individual parents,
which can help combat truancy and, as a result, increase school budgets.
The service was launched in 2004 and is currently used by schools in
almost 30 states. Its quick adoption is due to the fact that Instant Alert
takes the guess work out of where and how to reach parents — a growing
concern for schools in today’s mobile society. And because it’s
Web based, districts don’t have to install any hardware, software
or additional phone lines, keeping costs low.
SecurityStockWatch.com: Are there any success stories you’d
like to talk about?
Mike Taylor: One feature mentioned above is that Instant Alert can automatically
notify parents of students who aren’t in school. Most districts
do this manually and place one call, to a home phone. This takes a lot
of time and isn’t always effective because many families don’t
have someone at home during the day. So a voice message is left and, on
occasion, it’s “accidentally” erased before a parent
Instant Alert can reach parents wherever they are — at work, at
home or somewhere in between. As a result, both parents and students make
attendance more of a priority. Plus, many states base school funding on
attendance so more students in class means more dollars.
For example, Newport Independent Schools in northern Kentucky used Instant
Alert for truancy notification, which helped the district reach its highest
attendance rate in 50 years. Its 1.5 percent bump in average daily attendance
generated $80,000 in additional state funding. And the district was able
to hire an additional administrator with the budget increase. So the return
on investment for Newport has been phenomenal.
SecurityStockWatch.com: Honeywell is one of the top names in access control,
fire & safety, and security systems. Please give our audience an overview
of the complete menu of solutions that Honeywell offers in these areas?
Mike Taylor: Honeywell has a full portfolio of offerings in these areas,
including access control, digital video, security management, smoke and
fire detection, and emergency notification. And our Security and Life
Safety businesses are widely recognized as industry leaders.
At Honeywell Building Solutions, we take these innovative technologies
and integrate them into a larger building management platform for our
customers. As a result, facility managers can view and control all building
functions — security, life safety and HVAC systems — from
a single workstation. This helps boost efficiency and reduce operating
SecurityStockWatch.com: Please tell us about Honeywell’s
“win” with the U.S. Army.
Mike Taylor: We recently completed a project for the U.S. Army
Corps of Engineers where we installed an integrated security system for
the new 269,000-square-foot Bassett Army Community Hospital at Fort Wainwright
in Fairbanks, Alaska.
Honeywell has worked at Fort Wainwright for more than 25 years, providing
building, fire and security controls for a variety of facilities. The
new security system will be linked to the other security and building
systems throughout the base with Honeywell Enterprise Buildings Integrator
(EBI), a management platform that integrates core functions for simplified
monitoring and control. With this integrated, base-wide network, Army
personnel can access and manage any system in real time from any workstation.
The security system includes cards and readers that will help control
access to various parts of the building, as well as entrances. In addition,
the hospital is using patient protection technology for infants and other
people who require additional safety measures. Employing tags equipped
with infrared (IR) and radio frequency (RF) technology, hospital personnel
can track the location of patients and take action if a baby is moved
outside the maternity ward, for example.
Honeywell also installed its Digital Video Manager (DVM), a digital closed-circuit
television system that will tie together all camera and surveillance functions.
DVM allows hospital staff to view, record, play back and store video clips
from a single workstation anywhere on the base. If someone triggers an
access control alarm at the hospital by trying to enter a specific area
without authorization, for instance, security personnel can easily pinpoint
the exact location and view the associated clip. They will spend less
time looking for clips and tracking activity, which will significantly
SecurityStockWatch.com: What is your perspective on the market drivers
for Honeywell Building Solutions at this time?
Mike Taylor: A key movement in the market is the convergence of technologies
allowing for a single, cockpit view of everything that’s happening
in a building or across a campus. Integration helps organizations assess,
manage and investigate a security event quicker and with greater precision.
Ancillary benefits include the insight and information to be able to optimize
energy consumption, comfort and safety.
That said, it’s not just a technology issue. Central to effective
integration — and maximizing the return on investment — is
doing a “needs assessment” up front, designing systems to
increase efficiency, and then properly servicing the systems and equipment
post-installation. The biggest failure mode we see today is that organizations
want to capitalize on the benefits of integration after a project is designed
and installed. At that point, it can be too difficult, time consuming
and costly to re-engineer the systems. So setting integration as a goal
during the initial stages of a project is critical for optimized facility
SecurityStockWatch.com: What resources are available for end-users on
your Web site — www.honeywell.com/buildingsolutions?
Mike Taylor: There are a variety of materials, including brochures, case
studies, customer testimonials and the like. We also have a selection
tool to help users find Honeywell systems, products and application data
for their buildings in a matter of seconds. And there is a quarterly newsletter
for people who want to keep up on the latest facilities insight and news.
SecurityStockWatch.com: Thanks again for joining us today, Mike. Are there
any other subjects you’d like to discuss?
Mike Taylor: Back to Instant Alert, we’ve received a lot of inquiries
from parents who have been introduced to the service through their child’s
school and want to use it at work — for employee communications,
pandemic planning, etc. However, office buildings and hospitals, for example,
have a different set of communication requirements than a school district.
So we just launched a new version of the service, called Instant Alert
Plus, that’s designed specifically for municipalities, colleges
and universities, and healthcare and industrial facilities. We’ve
seen a lot of interest out of the chute and have started working with
several organizations, including Contra Costa County in the Bay Area.