In The Boardroom With...
Vice President of Marketing
SecuritySolutionsWatch.com: Hi, David, thank you for being
with us today. First, please tell us a little about yourself.
David Hsieh: At Cisco, I am responsible for marketing
emerging technologies (new businesses created from internal innovation).
These include Cisco TelePresence, Digital Media, Smart Grid and Connected
Prior to Cisco, I was the co-founder of FaceTime Communications, a leader
in instant messaging solutions for large enterprises. I also served as
the vice president of products at WebEx, entrepreneur-in-residence at
Institutional Venture Partners, vice president of product marketing at
Sybase, and vice president of worldwide marketing and business development
I am a graduate of Northwestern University.
SecuritySolutionsWatch.com: In our recent interview with
Stuntz, he mentioned Cisco's Business Video and Cisco's medianet
architecture and also he discussed how network technologies are enabling
communities to become Smart+Connected Communities. How do you see the
industry evolving in its use of emerging technologies, and how does this
tie in to the evolution of the physical security industry?
David Hsieh: For starters, we think there is a major market transition to the pervasive adoption of video. You see it already happening in your personal life, and it’s moving quickly into businesses and government. Video communications technologies like telepresence are fundamentally changing organizations and how they collaborate and enable business transformation. Video is also being used for safety and security, advertising in the form of digital signage, and corporate communications -- and across a broad range of cases to solve complex, high-stakes business problems. Video surveillance as an application is a part of this, but video becomes much more valuable on the IP network when integrated with other video technologies such as analytics, cloud-based services, and collaboration and communications technologies to solve a broader range of business problems. The common thread is the IP network.
Another example is connected energy solutions and the smart grid. The
opportunity to meet tomorrow's energy needs with clean technologies and
to lower carbon footprints is a priority in every business and economy.
Having a network platform that provides connected energy solutions, available
services and information to harness the power of innovation and technology
is also part of providing a safe and secure community. Energy security
is a key priority, and a converged IP network can help achieve these outcomes
in an effective, efficient way.
Other examples are education, health care and transportation. Protecting schools and campuses, transportation, critical infrastructures, health care, and supply chains will mean enabling secure, reliable network and cloud-based services, and that will include integrated and connected security solutions.
SecuritySolutionsWatch.com: Interoperable video applications and services are certainly appealing. What is Cisco doing to help customers plan for pervasive video capabilities now and in the future, and how does safety and security fit into the picture?
David Hsieh: Enabling a large-scale adoption of video
can really tax your network. To enable a great video experience, manage
costs, and ensure reliability, you need to take an architectural approach.
If you adopt video without a planned architecture, it will be very hard
to achieve great results. The Cisco medianet architecture is our way to
help customers build a scalable, reliable and cost-efficient video infrastructure.
Video surveillance can be particularly demanding on a network -- after
all, HD cameras running 24/7 can consume a lot of bandwidth! As customers
start to integrate different video systems, an architectural approach
will avoid having duplicated systems like recording for each video application.
A great way to get started is with a video surveillance readiness assessment. These are available through Cisco and its partners to help customers plan and migrate to business video technologies and applications as well as networked safety and security solutions.
SecuritySolutionsWatch.com: Bill also mentioned Smart+Connected Communities. Can you explain what that is and how it impacts safety and security?
David Hsieh: As we have seen from the recent series of
natural disasters and their consequences in Japan and New Zealand, no
government, country, community or citizen is immune from disasters or
emergencies. One disaster can have an enormous impact across the global
economy. Put simply, networked safety and security solutions that are
available today can better protect these communities and enable a safer
world. Ciscos Smart+Connected
Communities initiatives help communities meet their economic, social
and sustainability objectives by improving the delivery of services through
networked services and infrastructures.
SecuritySolutionsWatch.com: Can you elaborate? Where we
can learn more?
David Hsieh: Cisco recently announced a Smart+Connected
Communities pilots with the State of Colorado,
the city of Holyoke, Mass. ,
and Songdo, Korea.
The aim is to deliver connected solutions to improve
safety and security, sustainability, health care and education through
the management and delivery of new services.
On April 7, Bill Stuntz, vice president and general manager of the Cisco
Physical Security business unit, will be delivering a keynote session
in the Signature Series at ISC West. http://www.iscwest.com/en/ISC-West/Education/Signature-Series/